Our vision is to be the leading energy delivery company in North America. We deliver energy and we deliver value to shareholders.

Enbridge’s strategies integrate numerous perspectives: macroeconomic conditions in North America and globally; evolving energy supply and demand fundamentals; changing customer demands; stakeholder expectations; and, naturally, competitor behaviors. With this framework, Enbridge has identified both opportunities and challenges. Our six strategic priorities guide our responses to these opportunities and challenges.

Strengthening Our Core Businesses

Our current liquids pipelines and natural gas businesses are - and will continue to be - the foundation of our value proposition to Enbridge investors. We will continue to strengthen these core businesses by aggressively pursuing new opportunities to expand and extend our current asset base as well as increasing the value of our services. This is reflected in our growing portfolio of oils sands pipeline projects, the Bakken expansion program, reinvestment in our gas distribution franchise, and gathering and processing, plus offshore gas transmission, opportunities.

Developing New Platforms for Growth and Diversification

We are identifying and pursuing new platforms that can help us to diversify and sustain growth in the longer term in order to maintain Enbridge’s historical growth rate.

• Green Energy – We have made strong progress in building our Green Energy business and while we continue to  pursue wind power and solar energy projects, we are also investigating opportunities in gas-fired generation and electrical transmission and distribution.

• International – We are examining possibilities for re-establishing our international presence. As demonstrated by our past investments in Ocensa and CLH, this can be successful investment arena for Enbridge

• Pathfinding Projects – We will continue to seek new investment opportunities where Enbridge can enable promising new technologies that have strong prospects for achieving commercial viability in the longer term and which complement Enbridge's core business activity. Geothermal and CO₂ transportation and sequestration are two prime examples of Pathfinding initiatives.

Focusing on Execution and Operations

While it has always been a critical aspect of Enbridge’s strategy, we are re-emphasizing our focus on execution and operations. Health, safety, and environmental performance as well as responsiveness and efficiency are being retrenched throughout.

Developing People

Talent remains a critical driver of business performance and competitive advantage. Attracting, developing and retaining qualified people continue to be key strategic activities for Enbridge.

Responding to Environmental Priorities

Enbridge is engaged in environmental stewardship activities to reduce the impact of our operations on the environment. These include:

• expanding our Green Energy business
• moving toward achieving a neutral environmental footprint by 2015
• extending the positive benefits of energy availability to underdeveloped countries by allocating funding and personnel to our energy4everyone Foundation, while also working in concert with other industry contributors and development partners such as Engineers Without Borders.

Preserving Financial Strength and Flexibility

Disciplined capital management remains an intrinsic part of Enbridge. Enbridge’s financial strategies ensure we have sufficient liquidity to meet our capital requirements. We:

• develop financing plans and strategies to maintain and improve our credit ratings
• diversify our funding sources
• maintain ready access to capital markets in both Canada and the United States
• mitigate our exposure to certain market price risks through our robust risk management process